Product Manager


Montreal, QC (Canada), Missouri City, TX (US)

Job Description

The Product Manager will be responsible to design and coordinate a product plan delivering consistent improvements in terms of sales, Key Target Market (KTM) penetration and direct & gross margins. In collaboration with Sales, Quotations, Engineering, Supply Chain Management departments and Plant operations, the Product Manager plays a key integrator role in order to establish a successful Velan product strategy for product lines he or she is responsible for.
More precisely, he or she will be responsible for:
Market research and analysis
  • Develop an understanding of customer needs for assigned KTMs;
  • Perform full analysis of assigned KTMs competitive landscape as well as economic and industry indicators and trends;
  • Perform full analysis and projection of regional market size, growth rates and current market share position;
  • Update project win/loss database for analysis.
Product line strategy
  • Analyze product line pricing and profitability, by channel, market and end-user;
  • Prioritize sales channels;
  • Address key gaps in product lines, including new designs, applications, licenses, margin issues;
  • Identify key elements of a successful business model;
  • Establish a 5-year product roadmap.
  • Establish price lists and policies in collaboration with VP Marketing and approve tactical project and annual contract pricing.
Product marketing
  • Establish product line value proposition and positioning;
  • Elaborate training material for sales and other stakeholders;
  • Develop brand/product communication and promotion plan (including brochures & technical documentation);
  • Collaborate to the selection, approval and execution of exhibitions;
  • Support for product launch activities.
Sales support
  • Support  sales leadership in setting booking targets, and identifying market opportunities;
  • Develop sales tools and presentations;
  • Manage customer complaints and recommend corrective actions


  • University degree in a technical and business related subject (ex.: Engineering, Manufacturing, Management, Marketing);
  • Lean Manufacturing Training or certification, an asset;
  • At least 3-5 years’ experience in Product Management for a technical product;
  • Exceptional marketing and analytical skills;
  • Knowledge of different sales strategies;
  • Industry experience, a major asset;
  • Experience with product life cycle;
  • Bilingualism (French and English), oral and written.  Knowledge of a third language is an asset;
  • Good knowledge of technical and business terms;
  • Excellent presentation skills;
  • Sound negotiation skills.

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