Product Manager
Location(s)
Missouri City, TX (US)Job Description
MandateThe incumbent will be responsible for designing and coordinating a rolling 5-year product plan delivering consistent improvements in terms of sales, key target market (KTM) penetration and direct and gross margins. In collaboration with the Sales, Quotations, Engineering, Supply Chain Management departments, and Plant operations, the Product Manager plays a key integrator role in establishing a successful Velan product strategy for the product lines he or she is responsible for.
Main Responsibilities
Market research and analysis
- Develop an understanding of customer needs for assigned KTMs.
- Perform full analysis of assigned KTMs competitive landscape as well as economic and industry indicators and trends.
- Perform full analysis and projection of regional market size, growth rates and current market share position.
- Update project win/loss database for analysis.
Product line strategy
- Analyze product line pricing and profitability, by channel, market and end-user.
- Prioritize sales channels.
- Address key gaps in product lines, including new designs, applications, licenses, margin issues.
- Identify key elements of a successful business model.
- Establish a 5-year product roadmap.
Pricing
- Establish price lists and policies in collaboration with VP Marketing and approve tactical project and annual contract pricing.
Product marketing
- Establish product line value proposition and positioning.
- Elaborate training material for sales and other stakeholders.
- Develop brand/product communication and promotion plan (including brochures & technical documentation).
- Collaborate to the selection, approval, and execution of exhibitions.
- Support for product launch activities.
Sales support
- Support sales leadership in setting booking targets and identifying market opportunities.
- Develop sales tools and presentations.
- Manage customer complaints and recommend corrective actions.
Requirements
Education- University degree in a technical or business-related subject (ex.: engineering, manufacturing, management, marketing).
- Lean Manufacturing training or certification is an asset.
- 3-5 years’ experience in product management for a technical product.
- Industry experience, a major asset.
- Experience with product life cycle.
- Bilingualism (French and English).
- Knowledge of a third language is an asset.
- Exceptional marketing and analytical skills.
- Excellent presentation skills.
- Good knowledge of technical and business terms.
- Knowledge of different sales strategies.
- Sound negotiation skills.
